Skagen Clothing - From summer to year-round brand.
Skagen Clothing is the foundation for a wardrobe filled with Nordic-inspired, timeless and comfortable stable pieces in high quality. Skagen works with a vision to become the leading clothing brand in the Nordic region and the world leader in linen. Betrscaling has been on this journey for over 1.5 years with amazing results.
The team behind the growth:
“First and foremost, this is a marketing agency that covers all the channels your business needs to gain exposure and achieve the right amount of noise in 2022.
Our company has previously marketed itself profitably through Facebook and Google, but has lagged behind on Tiktok and Snapchat, among others. Betrscaling thought they could improve this.
Our first month with Betrscaling resulted in 100% growth on our online shop and a ROAS approaching 20.
2. In the second month, we manage to grow 100% more than the previous month. This time with ROAS over 20.
3. In the third month, we once again grow 50% more than the preliminary month, where Betrscaling has largely focused on returning customers, new segments and average order value using various optimizations and integrations in Shopify.
The next focus for Betrscaling is to take our brand beyond the country’s shores. They have goals to expand into new markets. Including Sweden and Norway.
At Betrscaling, you can expect to work with an enterprising team with a lot of goals and visions for you. – Personally, we see you more as a partner than an agency and we look forward to seeing if we can turn our business into an international brand together.”
Marcus Dahl
Co-Founder & CEO
From linen pants to the entire wardrobe
Skagen-Clothing recognized a growing trend in Denmark early on: linen. This was confirmed when they sold out twice before the products had even hit the shelves.
But a trend can die as quickly as it was born. In addition to keeping the curve by strategically raising ad spend and adding new channels to Skagen-Clothings’ customer journey, it has therefore been necessary to focus on effective launches of new products and collections and expansion into new and larger markets.
Index compared to last year
Increase in orders compared to the previous year
Increase in AOV
Increase in returning customer rate
The recipe for an effective launch
Product expansion can be an effective growth tool in many cases, and we often see it in forward-thinking companies. However, it is essential to make sure that these innovations are not lost among loyal customers, even though the strength also lies in attracting new target groups.
This is exactly where we ensured a doubling of the Returning Customer Rate compared to the previous year. By combining Email Marketing, post purchase paid social campaigns and Look a Like audiences on highest grossing customers, we created a foundation for effective product launches that drove top and bottom line results
Post purchase ensures you have an audience that knows your quality.
Data-driven email campaigns create profitable launches
Early bird lead ads create a high converting audience
95% higher returning customer rate compared to the previous year
It's called Performance Max for a reason...
Ved lanceringen af Googles nyeste kampagne format Performance Max, oplevede Skagen-Clothing et gevaldigt boost i salg af enkelte kollektioner. Dette var og er fortsat et resultat af muligheden for at bygge en hel kunderejse i kampagne formatet selv. Ved at skræddersy content og udvidelser specifikt til de individuelle produkter, gjorde vi kampagnen hyperrelvant til vores audience.
- Aktivgrupper baseret på highest grossing clients
- Specifikt content og feeds til det individuelle produktkategorier
- CPA DKK 16,-
Email segments create high-performing campaigns
Over time, there has been a significant focus on lead collection campaigns, which is why it became necessary to work with data-based segments in Klaviyo. In particular, we focused on revenue per customer, gender and post-purchase cross-purchases. When sending out campaigns, we therefore create 3-5 emails that are targeted to the specific audience we are sending to.
- Over 50% CTR
- 97% increase in conversion rate
- 47% decrease in unsubscribe rate
Organic Growth is sustainable growth
After capturing most of the relevant and high-turnover keywords on Paid Search, it became a priority to target our focus on Skagen-Clothing’s organic searches. Here it was especially relevant to rank high on linen pants. The strategy worked through on-page as well as off-page SEO. After just 3 months, we ranked higher than Zalando, H&M and Zara on 4 products, resulting in an organic revenue of DKK +100,000 monthly.
- DR increase of 52
- Organic revenue from DKK 15,000 – DKK 100,000+
- +72 page 1 rankings
Sweden also loves linen
When our ad spend reached levels where we had too high a frequency on all channels to the majority of relevant Danes, we needed to focus on growth through new markets. Therefore, we helped launch Skagen-clothing.se and initiate marketing. The main focus was on social proof and UGC, so that Sweden was informed about our brand from relevant people and media that they followed on a daily basis and could see themselves at eye level with.
- From SEK 0 – SEK 500,000 monthly revenue in 4 months.
- Blended ROAS 17 after 3 months
- 3.27% conversion rate.
Contact us
Want to plant your seed with us?
Talk to our CEO, Nicholas, and find out how we can best help you.
