LaserTryk - A Billion Dollar Business on page 2
Lasertryk was founded because Esben and Anders’ own need for printed matter was great, and they didn’t think there were any printing companies that met their requirements for price, quality and delivery time, so they decided to do it themselves. Today, LaserTryk.dk is a billion-dollar business with over 300 employees and thousands of products. Betrscaling has been working with LaserTryk.dk for 6 months with case-worthy results.
The team behind the growth:
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Esben Mols
CEO
Introduction
At the start of the collaboration, there were several key focus areas. Firstly, it was necessary to find out whether LaserTryk.dk had the potential to increase revenue through Paid Social in a heavy and competitive B2B market. In addition, LaserTryk.dk had neglected its SEO for some time, resulting in a significant drop in page 1 rankings and general challenges with its on-site SEO.
Increase in Traffic Value
Increase in Share of Voice
Increase in average SEO rank
Reduction in average CPC
A 90s company with a 2023 Meta presence
The meta strategy for LaserTryk.dk is drawn from a classic meta handbook, but with a twist.
Here we combine single campaigns that change according to the weather or rare special offers, combined with always-on content that is delivered to both post-purchase audiences and a broad cold audience. With millions of data touchpoints, we have the ability to specify our target audience to the smallest detail, paving the way for results.
4.7% increase in CTR
2.3 kr decrease in CPC
An SEO curve worthy of a case
The strategy was ambitious from the start, with the task being to make up for a large amount of lost 1st place rankings on Google. The focus has therefore been on topical keywords and high-volume keywords where competition is particularly fierce. We focused on regaining the top positions for some of the most popular products that had unfortunately been lost before the collaboration. Today, LaserTryk has more than tripled its 1st place rankings on Google.
72.27% increase in Traffic value
109% increase in Share of Voice
28.5% increase in Page 1 rankings
A sub-brand that strengthens the top line
Through its stellar production, LaserTryk has the opportunity to create sub-brands that can support the top line. FotoSjov is one of these, which has undergone a growth curve in recent months. The Google market is especially useful in FotoSjov’s product range, where we have shown particularly strong results. The figures below show our collaboration over the last 4 months, compared to 4 months before we took over responsibility.
41.89% increase in exposure
230% increase in the number of people clicking on the ads.
80% decrease in click price, 369% increase in clicks
14% less spend
Contact us
Want to plant your seed with us?
Talk to our CEO, Nicholas, and find out how we can best help you.
