New Revenue Channel Creates Record Revenue.
Laberlarven is an online candy store that has achieved a monthly turnover of millions since it was founded during the lockdown of Denmark. When the digital marketing had hit the mark in the Danish market – during the lockdown, when Danes were in need of a sweet tooth treat – there was only one challenge for the company: How do we turn up the monetization machine?
The team behind the growth:
“Nothing less than world class!
I am always in close dialog with the team, which is important to me, and even if I have urgent tasks in the middle of the night, they are always helpful.
The results also speak for themselves.
A huge recommendation from here :-)”
Frederik Schnell
CMO
Email Marketing created digital dominance
At the start of the collaboration, there was a full focus on email marketing, setting up the most important flows and automations, as well as integrating Sleeknote, lead ads, etc. These quickly resulted in a steady flow of customers, where the focus was solely on stealing market share.
This was a success, which is why email marketing is today responsible for 37% of Laberlarva’s revenue.
37% of revenue
+45,374 email permissions in one year
On average DKK 2.15 per email signup
Increase in turnover
New revenue channels
Average lead price
Collected email leads
Google extensions are underrated...
Google ads for mixed candy is a discipline of its own. Admittedly, it’s not possible to create effective shopping campaigns because of the gram prices. Therefore, we had to think outside the box. Regular search ads with a focus on beating the competition on CTR and conversion rate were clearly the way to go. Extensions such as “Faster delivery than the competition”, “Denmark’s largest selection” delivered excellent results.
52% increase in CTR
127% increase in revenue from Google
Snapchat ads that complement a digitally dominant customer journey
In our experience across our partners, we find that Snapchat delivers CPM and CPC at a seventh of the price that Meta delivers. This makes Snapchat an attractive platform for generating traffic to your website. Especially for a business like Laberlarven, which primarily deals with the ‘mommy segment’, as a larger influx of moms happened when Snapchat added Snap maps.
CPC is one seventh of Meta
The conversion rate of traffic is the same
16% of revenue delivered from Snapchat
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