Sneakerzone - From start-up to double-digit million turnover in 2 years
The two brothers Nam and Dan have been collecting and selling sneakers privately for a long time and saw a potential to change an already diverse market in 2021. At Sneakerzone, you can find all the most popular sneakers that regular suppliers are selling out of.
The team behind the growth:
“Betrscaling has taken our online sales to the next level. We had challenges finding the right partner to grow our business, but these guys have proven to be the right choice for us!
Initially, we hired them to manage Email, Facebook and Google, but since the collaboration has paid off, they now also manage Snapchat and Tiktok – 5 channels in total.
The communication along the way has been top class – I doubt you can get more for your money anywhere else.
Huge recommendation from here!”
Nam Dinh
Co-Founder
A low margin requires an excellent CPA
As it involves buying leftover stock, reselling other people’s purchases, etc. it is a tough market to be in, for more reasons than one. Our focus has therefore not only been to deliver a high turnover, but especially to lower the CPA as much as possible while doing so. This made Sneakerzone a challenging and technically demanding case to grow.
- CPA below 100 kr on average
- Focus on Email campaigns &
- Organic TikTok
243% increase in ad spend
Increase in revenue from 2021 - 22
Increase in returning customer rate
Increase in number of TikTok followers
Reduction of CPA
Data-driven email marketing creates a foundation for growth
The numbers speak for themselves. Sneakerheads are loyal to a few brands and can’t get enough of them.
By incorporating this into our digital ecosystem, we focused on creating relevant segments for various sneaker brands and placed the buyers in them. In addition, we divided the segments into gender, as this is relevant to the sizes that Sneakerzone has in stock.
- 25% of revenue through Klaviyo
- 17% increase in conversion rate
- 22% increase in CTR on campaign emails
Hyper relevant Performance Max, creates Max Performance
With our success with the above email strategy, we had to see how we could utilize this data across marketing channels. Therefore, we created relevant active audiences for the individual sneaker brands, targeting the loyal buyers and people similar to them based on online behavior. Here, there was a particular scaling basis for Sneakerzone, as Performance Max offers terrific click-through rates if executed correctly.
- 0.75 CPC
- 2.5% conversion rate in average
- 350% scaling in ad spend on Google.
A TikTok collaboration
The Sneakerzone brothers are excellent at TikTok. In fact, they have been ranked as the best business in Denmark in terms of followers multiple times. This is a result of the assembly line that has been built. By advertising relevant TikToks and giving them a boost, especially with the “Follow” targeting, we made sure to solidify Sneakerzone’s presence on TikTok, thus delivering an organic revenue every time a new video was posted.
- +100.000 followers
- CPA DKK 75,-
Contact us
Want to plant your seed with us?
Talk to our CEO, Nicholas, and find out how we can best help you.
