What is linkbuilding?
Linkbuilding is an underrated area of search engine optimization. By working with link building, it is possible to get a higher ranking in Google’s search results.
Linkbuilding is positive publicity about your website – the more positive publicity, the better. Google assesses your website’s authority based on popularity, which is based on referrals from other websites.
Internal and external link building
When it comes to link building, there are two main types of link building: external and internal link building. In external link building, the purpose is to get external websites, i.e. websites that are not your own, to link to a page on your own website. Internal link building, on the other hand, takes place on your own website, where you link to your own different pages on your website. This creates structure that guides visitors through the website, which is one of the most important elements of conversion rate optimization.
Increase your ranking on Google
Build credibility for your website
Get more visitors with link building
Average Domain Rating
Articles written
Customers helped
Quality over quantity
Search engines evaluate which pages link to each other and whether they are relevant to each other. The more relevant, popular and trustworthy the pages are, the more the links are considered to have value and therefore a higher ranking in Google’s universe.
Increased conversion rate
A user-friendly, fast page that links correctly internally results in a page that converts. It is therefore possible to create an increased conversion rate through internal link building. An excellent by-product of internal link building is increased usability.
Increase your credibility
If more people link to a website, it tells search engines that it is relevant to users and therefore ranks higher. Link building is the most effective tool in SEO.
"During our 2-year collaboration with Betrscaling, we are constantly impressed by their professionalism, creativity and dedication."
Casper Christiansen
Marketingchef, Wavell
Why you should choose us as your growth partner
Our unique approach to growth is not one-size-fits-all. We’re driven by results and don’t work on a ticking clock, we work until we’re done.
With complete business transparency, we work against your break-even benchmark to ensure profitable scaling of your business.
We partner with companies that are as hungry for growth as we are.
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We anticipate challenges before they arise
When we say we’re a growth partner, we mean it. Our focus is not to operate, but to scale. Proactivity is an essential part of our values, and for us it’s a duty to challenge the status quo for a better outcome.
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Part of something bigger
Betrscaling is part of Meliora Ventures, where we build our own companies. We test all new trends on our own companies, so we can help with more than just the top line.
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We can do fucking Betr
The vast majority of people don’t make enough of the creative universe associated with their business. People often don’t buy into the product. People buy into the universe. No matter how well we perform, we can always do better.
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Our success is measured by your success
The results speak for themselves just like data. We combine perfect digital customer journeys with data across channels. This way, we typically get more than 20% out of budgets.
- Humble approach to development
In our industry, no one knows tomorrow
Our approach to learning is part of who we are. We all have a connected mentor, so we develop at a fast pace. With a mindset that we can always improve, we dedicate 2 hours a week to internal development presentations.
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Learn more about everything SEO
Technical SEO
It is essential to maintain your website on an ongoing basis
Content
Rank higher in search results with better content
Linkbuilding
Get a higher ranking on Google with link building
On-site SEO
Drive more traffic to your website with on-site SEO
Page speed
Increase user experience with a faster website
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Talk to our CEO, Nicholas, and find out how we can best help you.
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Tag en uforpligtende snak med vores CEO, Nicholas, og find ud af, hvordan vi bedst kan hjælpe dig.
Bring your entire digital ecosystem together with Betrscaling
Our approach to performance has created more than 200 growth cases in more than 40 industries, both domestically and internationally.
There’s one common thread: the combination of hard work and uncompromising creativity.
Betrscaling creates digital winners through perfect digital customer journeys.
Learn more about Linkbuilding
What is linkbuilding?
Linkbuilding is clearly an underrated area of search engine optimization. By working with link building, it is possible to get a higher ranking in search results. Think of link building as good publicity for your website. The more good publicity, the more people will have the opportunity to learn about it and the more people will visit it. If more people link to your website, it tells search engines that it is relevant to users and therefore gets a higher ranking. Linkbuilding is therefore an effective tool in SEO, which is all about giving your website the highest possible authority.
What is external link building?
When we talk about link building, there are two main types of link building: external and internal link building. In external link building, the purpose is to get external websites, i.e. websites that are not your own, to link to a page on your own website. This is also known as backlinks. External link building is used, for example, when an external media has content on a topic that uses information or material from your website and therefore links to one of your pages as a source. Similarly, external link building can also be reviews of your product or service on other websites that link to your website. External link building is also a way to collaborate with other businesses or organizations in your network.
What is internal link building?
Internal link building, on the other hand, is done on your own website, where you link to your own different pages on your website. This creates structure and guides your visitors through your website, which leads to increased conversions. For example, you may have a webshop with many different types of products. With internal link building, you have the opportunity to create links to your products’ subcategories so that your webshop becomes clearer for your visitors. You may also sell a product that requires a digital user manual with a video explaining how to use the product. On your online shop page, you can link to the manual. This is internal link building.
Quality over quantity
At the same time, it’s important to make sure that pages linking to your website are relevant, popular and trustworthy. Search engines assess which pages link to each other and whether they are relevant to each other. The more relevant, popular and trustworthy the pages are, the more the links are considered to be worth, and you will therefore be ranked higher in the search results. So it’s not just about quantity, it’s about quality. Not all link building is necessarily good link building. It’s about having good content on your website that others want to link to. All in all, good and relevant link building is of great importance to how your website performs and is something all websites should work on within SEO.
